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the askCreate visual promotions and help design apparel alongside Night & Day founder, Carlos Preza.
My Services: Design, Motion Design & Production. |
the insightWe all miss that carefree feeling that was once defined by childhood. So how can we represent that in modern lifestyle clothing brands without it feeling or seeming childish?
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the ideaCreate clothing that is reminiscent of a youthful energy while being stylish and affordable. Use interesting campaign ideas supplemented with intriguing motion graphic content for promotion to successfully launch new pieces.
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summer camp promo videos
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Promotional videos put out weekly leading up to the release of the first item in the Summer Camp collection (shown below). The idea for this series was to set the mood for summer by using a mixture of imagery, music and typography reminiscent of summer and the nostalgic mood it comes with. Along with these a summer playlist was released for increased audience participation leading to the release of the first item in the collection.
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NIGHT & DAY Longsleeve Shirts
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Designed & screen printed by yours truly in August 2018 (along with Carlos Preza, founder of Night & Day clothing), these shirts were done in small batches of 15 per style. As a limited run, the shirts sold out quickly and was well received by customers. This version of the Night & Day word mark was a more symmetrical & clean version of the original.
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Night & Day Promo Clip
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The first of my work for NIGHT & DAY was a promotional Video for instagram and other social media platforms. The idea was to showcase the variants of NIGHT & DAY clothing's "Head in the Clouds" collection with creative, child like energy in mind. This work showcases some motion design & animation exploration concerning the relation between audio and visuals, as well as some interesting colour dynamics. As a more fun and creative brand, Night & DAY allowed a liberal colour use, patterns and different psychedelic effects to create visual interest.
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