NIGHT & DAY Pomo Clip 

Night & Day Clothing Promo Clip from Chris Cannataro on Vimeo.

The first of my work for NIGHT & DAY was a promotional Video for instagram and other social media platforms. The idea was to showcase the variants of NIGHT & DAY clothing's "Head in the Clouds" collection with creative, child like energy in mind. This work showcases some motion design & animation exploration concerning the relation between audio and visuals, as well as some interesting colour dynamics. As a more fun and creative brand, Night & DAY allowed a liberal colour use, patterns and different psychedelic effects to create visual interest.